With a pure mind, to provide opportunities for the material and intellectual growth of all our employees, and through our joint efforts, contribute to the advancement of society and humankind.

Six Endeavors:

1. Strive Harder than Anyone Else
2. Remain Humble
3. Reflect Daily
4. Appreciate Life
5. Do Good Deeds and Serve Others Unendingly
6. Don't Dwell on the Past